What is the best and most effective time to post on Facebook?

Jun 09, 2013
Palm Beach Marketing

There have been many studies conducted to find out the optimal time to post on Facebook for social media marketers. The best answer to the question is that; the best time depends on the characteristics of the audience you have as well as the nature of your business. Hence it would be unique for very business. However, this is how you can determine the time to post:

  1. You need to focus on your audience. Try to know who your followers are? What are their likes and dislikes? Gather statistics about them for example their average range as well as gender. In case you have dispersed audience you may want to know their location and time zone as well.
  2. After that you are well familiar with the demographics of your audience, try to imagine how their day is being spent and this would vary from person to person as a housewife spends her day in a different manner as compared to a working woman and as student.
  3. Using this information at hand, post effectively that will have an impact on your audience.

Statistics show that today more people access their Facebook account using their smart phones as compared to PCs. Also people end to reach out for their phones early in the morning when they wake up to check what’s new. They also reach out for their phones during meal times and 80% report that they check their accounts while watching TV. Weekends and weekdays, between 5:00-8:00pm, aren’t necessarily the optimal time to post because of newsfeed competition. During these hours, you’re likely to compete with your fans’ hundreds of friends and the other brands they follow.

Hence generally the optimal times to post are:

  • Early morning
  • Between lunch and dinner
  • Bed time

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