Traffic Generattion Methods: For Newbies
How To Reach Your Customers Effectively
Have you ever wondered if you are doing a good job with targeting the right social group for your company? Or how others are doing it?
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. In this post, we’ll help by be sharing a few facts and tactics that’ll help you gain some perspective and improve your advertising efforts.
Targeting to the right age group
Think about it, if you target everyone, will you achieve the best results? Is your message the same for a law student and an Athlete? Split your audiences into different groups and tailor the ads. A few more ads to each audience could mean better results, and in the end you will be able to immediately find out which audience works the best for you.
The table below shows the most popular target groups by age on Facebook, according to Mario Francesevic of SocialBakers.com
Targeting the Ideal time
After determining your Facebook demographics, think about their day — is your typical fan a mom? A student? Likely to work at 9-5 job? All of these factors can help determine the best time to post on your page. Use this information about your audience to post effectively, and get the rave you need.
Today, more people access Facebook from a mobile device than a desktop – 751 million monthly active users to be exact. With 80% of 14-44 year olds check their smartphone soon as they wake up, It’s likely that your fans are reaching for their phones and scanning their newsfeed as they start their day. This creates an optimal time to post. Smartphone owners also tend to reach for their phones around meal times, and 86% of mobile internet users report using their device while watching TV. These individuals also spend almost double their time accessing social media via a mobile device on the weekends compared to weekdays.
Studies have also shown that more than half of users only access Facebook when they’re not at work or school. Many mobile social media users are checking their phones on the way to work and school, which shows mobile usage peaks, and creates a great time to post about your business.
The bottom line is: The best time to post on Facebook is when your audience will see it, this being unique to you and your business.
Whichever audience you are trying to reach, never forget to test and optimize your results. Finding interests, age groups or markets that perform really well can help you attract new customers in the long run.