The ingredients of social media marketing

Jun 09, 2013
Palm Beach Marketing

In order to make a perfect social media marketing pudding, you need to blend the right ingredients in the right proportions in a right manner.

Following are the must have ingredients before you even think of starting a social media marketing campaign.

  • A clear understanding of the characteristics of target audience listed in the order of priority.
  • Clear and well defined goals.
  • Promote to the employees first before communicating to external audience. This will make them your bran ambassadors.
  • Create brand centric social media campaigns.
  • Be credible and authentic. Promote original ideas.
  • Do not copy others as the strategy that works for them may not work as well for you.
  • Do not confuse the number of likes you get on your page with the achievement of the targets set by you in the beginning.
  • Consider creating hub and spoke integrated campaigns. Communicating the same thing across various media platforms will make a strong player among all.
  • Have a strong monitoring team in place to oversee, run, monitor, measure, and always improve what is being implemented.

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