Instagram Marketing

Dec 06, 2013

By creating personalized images for the right audience, brands are building a more visual experience for their customers. Instagram is a social network that uses both pictures and video to help appeal to the visual aspect of your business.

According to Simply Measured, 71% of the world’s top businesses are now active on Instagram- making it the fastest growing social network. Instagram connects you and your audience through 15-second videos and images that you can then push out onto other social media sites such as Facebook, Twitter, and Tumblr simultaneously. Not only can you upload that material to social networks, but also upload it to your website or email them to potential customers.

You should kickstart Instagram efforts with a change in perspective. In order for brands to be successful on instagram, they need to get past their interest in selling, and instead cultivate a unique visual sense with their audience. “Capture things that are interesting to the brand and to the core target customer” says Russ Meyer with Fast Company. In Instagram, it’s best to post content that’s related to your business, an example being Whole Foods Market. Whole Foods posts photos to promote healthy food products, store events, and their dynamic population of employees and customers. You want to attract your audience with images that share a compelling and inspirational story as well. This brings your potential customers to value the individuality of your business.

Instagram also creates new and appealing ways of social network marketing that can be useful in gathering new potential clients. Businesses can host contests on Instagram using hashtags (words preceded by a hash or pound sign) to organize submissions to follow along with new photos as they’re added. An example would be when Samsung Camera used the hashtag #LiveInTheMoment to promote their Instagram photo contest on their Facebook page. Businesses create Instagram videos, share them to their Facebook pages that then boost them into the Facebook news feed for people to see. For now it’s all about capturing and revealing the world’s events- then distributing them on the globe’s leading social network.

When using Instagram, small business owners can instantly put a face to their businesses name- then watch their customer interaction and sales flourish as the end result. These are just a few tips on how you can use Instagram to create a better marketing presence for your business. Try them out and see what works best to enhance your brand.