Why are the dollars spent on your Social Media campaign not paying off?

May 31, 2013
Palm Beach Marketing

Are you a small business that has spent a fortune on Social media in a hope that it is going to pay you off in double by increasing your clientele? Although everyone seems to be doing it, it does not seem to pay you off in the real sense. Where does the problem lie? If you have jumped into the Social Media without a reason, you are doomed to fail as you have no idea what to do.

There are some essentials that you are missing on such as:

Set the objectives

You must have some goals and objectives in place before starting a Social Media campaign. They should be realistic and measurable as well as time bound. For example; achieving 30% traffic within 6 months.

Complete your research

Research about your competitors; your audience as to what are their interests and where are they likely to be found etc. you also need to have a clear idea of the products and services that you are selling.  It is also important find the answers to the following questions:

  • Do you need a social media policy?
  • What are your obstacles?
  • What are your strengths?
  • What image do you want to project?

Educate yourself

As a business owner, it may not be important for you to know the details of how it works but you must know the bigger picture. As a small business owner, you may choose to stay away from the details but you should understand the process, be involved in the planning stages and keep track of the results.

Web Manna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.