Why are the dollars spent on your Social Media campaign not paying off?
Are you a small business that has spent a fortune on Social media in a hope that it is going to pay you off in double by increasing your clientele? Although everyone seems to be doing it, it does not seem to pay you off in the real sense. Where does the problem lie? If you have jumped into the Social Media without a reason, you are doomed to fail as you have no idea what to do.
There are some essentials that you are missing on such as:
Set the objectives
You must have some goals and objectives in place before starting a Social Media campaign. They should be realistic and measurable as well as time bound. For example; achieving 30% traffic within 6 months.
Complete your research
Research about your competitors; your audience as to what are their interests and where are they likely to be found etc. you also need to have a clear idea of the products and services that you are selling. It is also important find the answers to the following questions:
- Do you need a social media policy?
- What are your obstacles?
- What are your strengths?
- What image do you want to project?
As a business owner, it may not be important for you to know the details of how it works but you must know the bigger picture. As a small business owner, you may choose to stay away from the details but you should understand the process, be involved in the planning stages and keep track of the results.
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