Cultivating trust through web design

Dec 27, 2012
Palm Beach Marketing

Many businesses today operate solely by maintaining an online presence through a website. In this case, the customers do not have a prior real world experience of the factors they should base their trust on.  They need to have a clue to trust your brand. In this case the website will serve as the sole point of contact and the only source of information a customer could get while deciding that whether the business is worthy of trust, their time and effort.

Even if you have a physical presence complimented with a website, it is likely that the first point of contact the customer will eve have with you will be through the website. Hence it serves as the point of first impression that can serve as either make or break.  Once this is realized, it is easy to see how important web design is in relation to trust.

According to the study conducted by the students of Stanford University, 46.1% people consider the appeal of the overall visual design of a site, including layout, typography, font size and color schemes as the most important factors that can cultivate trust in online interactions.

If you have a professional we design in place, it gives an indication that a significant amount of time and money is invested in building up the web page which in turns builds trust. On the flip-side, amateurish design, poor performance and sloppy mistakes communicate no investment, no consideration and therefore no commitment to the project or the user.

The professionals at  WebManna Website Design and Marketing are experienced in providing complete solution to all your design and web marketing problems. All you need is to go ahead give them a call. They are always happy to talk with anyone regarding marketing.  No pressure, no expectations, just the opportunity to hear what you are up to and see how they can support you.