Since its release in July, 2012, Gangam Style has become the most viral and the most viewed video on the YouTube. Its popularity led the marketers use the concept to design several marketing campaigns around it.
The video is worth an analysis to explore what makes it so popular so that the businesses which use videos to promote their business can take advantage by building on these points of success but before that it is necessary to understand the video itself. Gangam Style depicts the style of people living in the Seoul district of Korea who are mostly posers and wannabes trying to portray themselves as some ones who they are actually not.
It has an element of fun, humor and much more that gives it a viral appeal. Let’s see how marketers can add a little Gangam Style to their business videos.
- Always have an element of surprise in our videos which leaves the viewer’s wondering what’s next. Gangam Style has 22 locations in the video which creates interest among the viewers and keep them engaged.
- Adding plain and simple humor is the best way to engage and entertain the viewers. People do not want to get stressed after watching a serious video. Make sure you get your message through in the lightest way possible.
- Everyone in the world strives for a better lifestyle that is what has been in Gangam Style video. Your business videos should be classy and state of the art ambience.
- The purpose of a business video is to get business and provoke a response. Hence it is very important to place a call to action link in the video. Gangam Style video has several call-to-action links embedded in it. The critical part is to determine the most appropriate place to put up the link.
- The title and the description of the video should be kept as simple as possible. Care should be taken so as to choose only those words which are popular among the target audience. Enough description should be provided so that the viewer looks no further for the information rated to the video.
Usually the business videos have a somber and serious appeal. However, adding a little flare like Gangam Style can do just the right job.
The professionals at WebManna Website Design and Marketing are experienced in providing complete solution to all your design and web marketing problems. All you need is to go ahead give them a call. They are always happy to talk with anyone regarding marketing. No pressure, no expectations, just the opportunity to hear what you are up to and see how they can support you.
Add a little “Gangam Style” to your business videos
The video is worth an analysis to explore what makes it so popular so that the businesses which use videos to promote their business can take advantage by building on these points of success but before that it is necessary to understand the video itself. Gangam Style depicts the style of people living in the Seoul district of Korea who are mostly posers and wannabes trying to portray themselves as some ones who they are actually not.
It has an element of fun, humor and much more that gives it a viral appeal. Let’s see how marketers can add a little Gangam Style to their business videos.
Usually the business videos have a somber and serious appeal. However, adding a little flare like Gangam Style can do just the right job.
The professionals at WebManna Website Design and Marketing are experienced in providing complete solution to all your design and web marketing problems. All you need is to go ahead give them a call. They are always happy to talk with anyone regarding marketing. No pressure, no expectations, just the opportunity to hear what you are up to and see how they can support you.