If your WordPress website design plan hopes to turn visitors into customers for your small business, perhaps the most important pages are what’s known as “landing pages.” Landing pages are used as a clever way to differentiate where your internet traffic originates, in terms of which marketing campaign brought them there. Savvy web designers then use that information to provide targeted content.
Here’s how landing pages work: pretend you’ve just started a simple email marketing campaign, aimed at a particular audience that you suspect would be interested in a particular service or product your business offers — one among many. The emails went out because the recipients fell into a specific category of people likely interested in a specific part of your website. They’re not, you also suspect, as interested in the other parts of the site, or other parts of your business. So why have them start at your home page and hope they click, and click, and click, until they find what they want — why do that, when you already have a pretty good idea what they’re after?
If you know where they’re hoping to go — because you know which campaign they clicked from — send them there. Tailor specific landing pages that put those visitors right at the product or service they’re trying to find — and make it simple to get it. You’ve got them right where you want them — now give them clear tools to close the deal. Uncluttered action pages — e.g. “click here to purchase now” — without unnecessary distractions get the best results. You don’t need to take a shotgun approach, and hope they’ll be interested in something, because you already know what they want. Use landing pages to let them have it!
When you’re ready to start using landing pages — and other great web design strategies — to turn visitors into customers, please feel free to contact us.
WordPress Website Design: Turn Visitors Into Customers
Here’s how landing pages work: pretend you’ve just started a simple email marketing campaign, aimed at a particular audience that you suspect would be interested in a particular service or product your business offers — one among many. The emails went out because the recipients fell into a specific category of people likely interested in a specific part of your website. They’re not, you also suspect, as interested in the other parts of the site, or other parts of your business. So why have them start at your home page and hope they click, and click, and click, until they find what they want — why do that, when you already have a pretty good idea what they’re after?
When you’re ready to start using landing pages — and other great web design strategies — to turn visitors into customers, please feel free to contact us.