You might have heard about the benefits of running a social marketing campaign the most prominent of which is the ‘reach’ as a social media campaign helps you to reach a large target audience most effectively. A question arises, when is it the right time to have a social marketing campaign in place? Also what conditions demand a social marketing campaign? Generally speaking, these few factors indicate the need of a social marketing campaign:
- To influence the behavior of a large number of propel:
- a social marketing campaign is best suited when you have a large target audience whose behavior you want to mold in one way or the other. If the target audience is not sizable, the use of social marketing will be wastage of time and resources.
- To change the behavior over a longer period of time:
- A social marketing campaign should be used when the behavior is to be changed for a longer period of time. In other words if the action is required only once, the use of social marketing is not advisable. For example, in case of consumer offers such as premiums and price off campaign which are for a limited time period, a social marketing campaign will not be fruitful.
- When you have the resources necessary to manage a comprehensive effort:
- As mentioned above, a social media campaign is not a onetime effort. It runs over a longer period of time and requires the use of enormous amount of resources. Hence it should be undertaken only if al the above conditions are satisfied and you have enough resources at your disposal. To justify the expenditure.
WebManna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.
When is the right time to use a social marketing campaign?
You might have heard about the benefits of running a social marketing campaign the most prominent of which is the ‘reach’ as a social media campaign helps you to reach a large target audience most effectively. A question arises, when is it the right time to have a social marketing campaign in place? Also what conditions demand a social marketing campaign? Generally speaking, these few factors indicate the need of a social marketing campaign:
WebManna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.