When a user visits a particular site, he has a specific goal in his mind which he needs to accomplish in the best possible manner. Depending on his satisfaction, he may even buy the product displayed online. The ultimate failure of your online presence occurs when your website fails to provide sufficient information that a user is looking for.
In order to avoid this situation, one needs to understand the business he is in as well as the nature of the products offered online. Sometimes, when information about the products is not available, visitors simply assume that your products do not satisfy their needs. At other times the information required is hidden under the marketing stuff and brand slogan. Visitors are always time starved hence will not usually go an extra mile to unleash this information. This means that this hidden information is also almost non existent.
The worst mistake made by a B2C website is to avoid listing the price of the products. Price is the most important criteria considered by the consumers to understand the nature and quality of the product and in making a decision that if the product is worth buying or not and not providing it makes people feel lost and reduces their understanding of a product line.
Even B2C sites often make the associated mistake of forgetting prices in product lists, such as category pages or search results. Knowing the price is the key in both situations; it lets users differentiate among products and click through to the most relevant ones.
The professionals at WebManna Website Design and Marketing are experienced in providing complete solution to all your design and web marketing problems. All you need is to go ahead give them a call. They are always happy to talk with anyone regarding marketing. No pressure, no expectations, just the opportunity to hear what you are up to and see how they can support you.
What do users look for on a website?
In order to avoid this situation, one needs to understand the business he is in as well as the nature of the products offered online. Sometimes, when information about the products is not available, visitors simply assume that your products do not satisfy their needs. At other times the information required is hidden under the marketing stuff and brand slogan. Visitors are always time starved hence will not usually go an extra mile to unleash this information. This means that this hidden information is also almost non existent.
The worst mistake made by a B2C website is to avoid listing the price of the products. Price is the most important criteria considered by the consumers to understand the nature and quality of the product and in making a decision that if the product is worth buying or not and not providing it makes people feel lost and reduces their understanding of a product line.
Even B2C sites often make the associated mistake of forgetting prices in product lists, such as category pages or search results. Knowing the price is the key in both situations; it lets users differentiate among products and click through to the most relevant ones.
The professionals at WebManna Website Design and Marketing are experienced in providing complete solution to all your design and web marketing problems. All you need is to go ahead give them a call. They are always happy to talk with anyone regarding marketing. No pressure, no expectations, just the opportunity to hear what you are up to and see how they can support you.