How to unleash the power of social media in B2B marketing?

About two third f B2B marketers realize the importance of social media in marketing but only 7 percent of them actually use it as a part of their marketing strategy. They think that they need to implement new technology as well as increase the cross organizational collaboration in order to implement the social media marketing. However, the truth is that these organizations have flaws in the way they practice marketing. In order to unleash the potential of social marketing, the companies need to make the following things a fundamental part of their marketing strategy:

• Develop a customer focused marketing message that can be used on various social media platforms such as Facebook or twitter.
• Analyze your marketing material with special reference to customer focus.
• Make a comprehensive profile of your customers especially your social media audience.
• Focus on people you interact with instead of only talking about the companies, industries and other technical aspects.
• Develop a kind of article addressing the top 10 reasons why the people should buy from you. This will serve as an attraction point for the customers.
• Invite customers to participate in social media spaces.
• Create sales and marketing process that consistently attracts and feeds process into your sales funnel.
• Practice marketing in order to get the marketing benefits.

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