Have you blocked your employees from social networks?

Employers tend to block their employees form social media networks on the grounds that it reduced productivity and employees lose focus. However, social media can act as a recruitment tool for generation Y employees. According to the 2011 Cisco Connected World Study, younger generation does not want to work for the companies that block their employees form social media networks. In fact top 100 companies do not ban social media usage at workplace. Here is what allowing access to social media brings for the employers:

• Establishes trust and boosts up morale: Companies that allow social media usage at work lace are perceived as trusting and employees like to work for such companies. Knowing that their employer trusts them boosts up their morale and hence productivity.
• Builds connections: Doing business requires connections as well as knowing and working with their people. Thus blocking people from social media is not a wise move as it blocks people from accessing their own networks to find information and solve problems.
• Builds social media expertise: Best way to learn social media is through experimenting with it. Employees having access to social media have an opportunity to learn various social media tools which in turn benefits the organization.

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