Most business owners are paying close attention to the increased importance of business videos. These videos when watched and shared can help you get a visible return on investment. Following are some tips to create effective business videos:
- Creatively get your message through: the most guaranteed way of obtaining the customers’ attention is to use creativity in the videos. Convey your message in a clever manner. Use satisfied customers for testimonials. Short biographies of key employees, interviews with clients talking about why they enjoy working with you are also effective ways.
- Don’t forget to include a call for action: all your efforts will be ruined if you business video is unable to provoke a response. To get response always add a call for action at the end by either providing a telephone number or e-mail address. You should ask viewers to move to the next step after watching your video.
- Give a professional touch to your videos: a business video is only as long as 3mins. The job can be outsourced to a professional producer. This may cost around $10000 to $15000. But the returns are worth the investment. In case you opt for doing the job yourself, make sure that you have proper equipment in place. Do not in any case start shooting with a flip cam as it will not give you the quality standard you require.
- Measure results: Video results can be assessed at a basic level by using Google Analytics to see the traffic sources, dates viewed and keywords searched. A video hosting platform such as BrightCove or Ooyala can provide additional information, such as when people stop watching your videos. Video hosting can range in price from a few hundred to a few thousand dollars a month.
Web Manna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.
Creating attention seeking business videos
Web Manna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.