Author Archive

Measuring the results of social media campaigns

Once you have decided to tap the potential of social media in order to promote your product or service, it is very

What makes a video viral?

Considering the success of videos that almost go viral, online marketers wonder what drives their success. What makes the videos go viral?

Why do you need a professional logo for your business?

Often small business owners prefer to not to hire the services of a professional logo designer and do the job themselves especially

3P’s of Social Marketing

Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer

Creating attention seeking business videos

Most business owners are paying close attention to the increased importance of business videos. These videos when watched and shared can help

Social media powered SEO

With the explosion of social networking platform and their ever increasing impact on consumers’ lives, the face of World Wide Web is

Contents of a User centered web design

Contents of a User centered web design A user centered website is the one which is designed keeping in mind how users

Responsive web design

With the introduction of handy devices such as mobile phones, tablets, internet-TVs, all kinds of form factors for laptops and PCs, the

What do users look for on a website?

When a user visits a particular site, he has a specific goal in his mind which he needs to accomplish in the

Is your website design annoying?

Have you ever thought that your website design may be annoying? It is necessary to know what visitors hate the most about

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