Most of this you already know. I just want to generate a general discussion of how the web world is evolving. Likely you have heard of web 2.0. As is usually the rule, once the public is aware of a name, that named thing is already mainstream and soon to be old news. Web 3.0 is just around the corner. I think 4.0 is going to a virtual lifestyle. 3.0 is going to be integration of the massive social media options. Iphone is just the tip of the revolution as you get all your media in one device.
Marketing 2.0 has become decidedly social. I’d say SEO is leaning 40% towards the social marketing of blogs, communities, etc. Very soon traditional SEO which has focused on search engine rankings will be geared primarily towards the social side of the web.
Old school marketing like mail and telemarketing and newspapers will continue to dissolve as internet mediums continue to simplify and accelerate access to products, entertainment, services, and information. Even TV commercials effectiveness will continue to wane as the world turns more to the cyber world for wants and needs.
Currently SecondLife is an online world where people create an alter web ego in an alter ego culture online. Google will have their own version soon, and it won’t be long before a majority of what we do will be done in these worlds. The question is, how do you stay ahead of the marketing curve when the world is changing at the speed of fiber optics.
How the Internet is Evolving
Most of this you already know. I just want to generate a general discussion of how the web world is evolving. Likely you have heard of web 2.0. As is usually the rule, once the public is aware of a name, that named thing is already mainstream and soon to be old news. Web 3.0 is just around the corner. I think 4.0 is going to a virtual lifestyle. 3.0 is going to be integration of the massive social media options. Iphone is just the tip of the revolution as you get all your media in one device.
Marketing 2.0 has become decidedly social. I’d say SEO is leaning 40% towards the social marketing of blogs, communities, etc. Very soon traditional SEO which has focused on search engine rankings will be geared primarily towards the social side of the web.
Old school marketing like mail and telemarketing and newspapers will continue to dissolve as internet mediums continue to simplify and accelerate access to products, entertainment, services, and information. Even TV commercials effectiveness will continue to wane as the world turns more to the cyber world for wants and needs.
Currently SecondLife is an online world where people create an alter web ego in an alter ego culture online. Google will have their own version soon, and it won’t be long before a majority of what we do will be done in these worlds. The question is, how do you stay ahead of the marketing curve when the world is changing at the speed of fiber optics.