You get junk mail all the time. I get junk mail all the time. Sometimes we open our junk mail. If you open junk mail, keep it, because it worked.
So should you send a letter or a postcard? Yes. I agree. Absolutely. How about a different question? What is it that you want to accomplish with this direct mail piece? If it was successful, what would that look like? 20 phone calls. 10 sales. A partridge in a…whatever you choose.
Most likely you want new customers. That’s super, but did you know that your best customers are the customers you ALREADY have. Yah. 60% of your sales could come from repeat business. So your past clients deserve some great mailbox food too!
So back to that great question you asked earlier. What do you want to accomplish with your mail? Branding? Prospecting? Information Gathering?
The benefit of postcards is you don’t need to open them, they are easy to keep, and they are cheap. The drawbacks; they are cheap, easy to throw away, and may not get any attention. That’s right. Read it and weep. You could totally blow it if you don’t nail the postcard message and design.
A letter is so easy to throw away without ever looking at. A letter is expensive. Letters seem so impersonal. Guess what the benefits are…
Personal, cheap, and letters represent yo. (Yes I said yo on purpose).
There are hugely successful long annoying junk mail letters that work and I have no idea why! Ok I have an idea, I just don’t like them. There are really classy branding letters, and really effective sales pieces. Overall letters can pack more punch.
But postcards can make for great appeal, they get your message across quick, and you can keep your services in front of the reader for cheap.
What you send, how why and when, depends on you. What do you want to accomplish, what is the expected result, what will that yield financially? It’s easy. 😉
A Letter A Postcard and A Dream
You get junk mail all the time. I get junk mail all the time. Sometimes we open our junk mail. If you open junk mail, keep it, because it worked.
So should you send a letter or a postcard? Yes. I agree. Absolutely. How about a different question? What is it that you want to accomplish with this direct mail piece? If it was successful, what would that look like? 20 phone calls. 10 sales. A partridge in a…whatever you choose.
Most likely you want new customers. That’s super, but did you know that your best customers are the customers you ALREADY have. Yah. 60% of your sales could come from repeat business. So your past clients deserve some great mailbox food too!
So back to that great question you asked earlier. What do you want to accomplish with your mail? Branding? Prospecting? Information Gathering?
The benefit of postcards is you don’t need to open them, they are easy to keep, and they are cheap. The drawbacks; they are cheap, easy to throw away, and may not get any attention. That’s right. Read it and weep. You could totally blow it if you don’t nail the postcard message and design.
A letter is so easy to throw away without ever looking at. A letter is expensive. Letters seem so impersonal. Guess what the benefits are…
Personal, cheap, and letters represent yo. (Yes I said yo on purpose).
There are hugely successful long annoying junk mail letters that work and I have no idea why! Ok I have an idea, I just don’t like them. There are really classy branding letters, and really effective sales pieces. Overall letters can pack more punch.
But postcards can make for great appeal, they get your message across quick, and you can keep your services in front of the reader for cheap.
What you send, how why and when, depends on you. What do you want to accomplish, what is the expected result, what will that yield financially? It’s easy. 😉