Why do you need a professional logo for your business?

Jan 18, 2013
Palm Beach Marketing

Often small business owners prefer to not to hire the services of a professional logo designer and do the job themselves especially when it is at the start up phase. This is the biggest mistake that the can ever make of risking their business’s identity. A professionally designed logo as well as other marketing material adds credibility and makes the business more visible. These are the factors that drive growth.  Entrepreneurs try to save money by performing the job themselves but this can cause problems in the long run. Some of the major issues caused by unprofessional logos are as follows:

  • If you design the logo yourself and later switch to a more professional one once you have raised enough cash inflows, you are going to confuse your customers. The business will face identity crises. The customers will wonder that is this the same business? Or the owners have been changed. This is very dangerous for the business.
  • An unprofessionally and self designed marketing material will signal to the customers that you are unprofessional and cannot meet the client’s expectations. The customers will think that you do not care that how is your business being presented to the clients and also about the quality of your products and services. They will come to think of you as conducting an amateurish business.
  • Identity crises can also be caused if you logo and other marketing material do not have a unified look and feel. This happens when one element that s considered more important is being designed by a professional where as another is being designed by an unprofessional person. For example, if the owner designs the logo himself but the website is being designed by a professional this will pose an identity crises, potential clients may think they are looking at two different businesses. Working with a professional enables you to integrate all your marketing materials together from the start.

Web Manna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.