What makes a video viral?

Considering the success of videos that almost go viral, online marketers wonder what drives their success. What makes the videos go viral? There is no hard and fast rule or a definite formula to do that. The easiest way is to make the videos attractive so that they can lure audience and engage them. Here are a few tips to make good videos:

1. Don’t forget the basic elements: There are some important elements that have to be included in the videos t make them effective. These include a descriptive headline; keyword-optimized descriptions and tags; a call to action (which includes providing a phone number or a mailing address on which the audience can respond) and a well thought out promotional plan. Make the videos easy to share on different social media platforms.
2. Maintain focus:  Focus on the main point that you want to make. If you are selling a product, it is better to discuss the problem that the product solves instead of just talking about the supremacy of your product. Customers are more interested in knowing in how the product fits their needs and how is it different from the competing products.
3. Keep it short: A good video is concise and to the point. Do not drag the point unnecessarily. Even a business video should not be longer than 2 minutes. In addition to that, try to add something compelling in the first 15-20 seconds of the video. This will encourage the audience to keep watching the video instead of losing their interest and moving on.
4. Add an element of surprise:  In order to create interest in the video, add something unusual and unexpected. A little humor or surprise adds life to other wise boring and dull videos.

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