West Palm Beach Marketing Is A Whole New Ball Game
West Palm Beach marketing is not the same as it used to be. Just like the rest of the world, Palm Beach County has been engulfed by the Internet revolution. The Internet is where people are getting their information and news and seeing advertising information as well. Thus, it is important to establish an online marketing campaign as a major part of your overall marketing strategy.
One of the most important parts of an online marketing strategy is to have a strong SEO or search engine optimization strategy. The reason for this is simple. The vast majority of people use search engines to find all of the information that they need online. When they are searching for something that is related to your products or services, you want your website to appear high on the list of results. Just how important is a high result on the list?
A 2008 study of 2400 individuals conducted by iProspect and Jupiter Research reports that 85% of those surveyed considered only the first two pages of search engine results (SERPS) prior to clicking one.
Clearly, having a high result on the list of results that appears for any given keyword or phrase is very important. West Palm Beach web surfers are going to want to have the information that they need presented to them in a convenient manner. If you want to make an impact in this often saturated market, you are going to need to start working on your online advertising now with a particular focus on creating great SEO.
If you have more questions about how to kick off your West Palm Beach marketing plans, feel free to contact us anytime.