Trends shaping online marketing

Mar 03, 2013
Palm Beach Marketing

A few very important trends in the online marketing arena that emerged over the past few years have almost become a norm. Online marketers need to keep a very close eye on the trends that shape the future of online marketing. A little ignorance in this regard can lead to huge losses not only monetary but also in terms of customers and their loyalty. Here are some major trends affecting online marketing strategies being designed by the marketers.

  1. An increase in mobile internet usage: it has been observed that the usage of internet over the mobile devices has increased tremendously. Marketers have been paying close attention towards designing the websites that are compatible with mobile phones. The trend is continuing without any decline. Hence efforts need to be made in designing the websites that are more convenient t use on these devices.
  2. Mounting focus on inbound marketing: There has been an increased focus on inbound marketing which includes content creation, conversations and other activities to involve customers in and gaining publicity without spending directly on it. All this has been made possible with the rise of social media platforms.
  3. Loyalty marketing: It has been proved through research that acquiring new customers is more costly as compared to satisfying the existing ones. Thus marketers should expend more efforts in satisfying the current customers and keeping their loyalty with them.
  4. Staying active on social media platforms: in order to stay in touch with the customers and to maintain close relations with them. It has because very important to design effective social media marketing campaigns because this is where marketers create hype and get instant and unbiased feedback from ultimate customers.
  5. Attractive web designs: The web designing agency has gained increased importance as the demand for simpler and better designs has increased. Attractive web deigns lure customers towards the site and keep them engaged. Hence investment in web designing will be fruitful.

Web Manna is a really enthusiastic, forward thinking, feet on the ground, marketing agency employing some of the best designers, coders and marketers in the world. High Quality Design & Code, Custom Video Tutorials, Affordability and Options make it special and stand out of the crowd. WebManna is a premier wordpress website design agency, delivering unlimited configurations, functionality and “look and feel” for businesses with a variety of needs and budgets. From E-commerce, to Membership driven websites, One-pagers and Portfolios, we can deliver exactly the website you AND your clients will love.