The ingredients of social media marketing
In order to make a perfect social media marketing pudding, you need to blend the right ingredients in the right proportions in a right manner.
Following are the must have ingredients before you even think of starting a social media marketing campaign.
- A clear understanding of the characteristics of target audience listed in the order of priority.
- Clear and well defined goals.
- Promote to the employees first before communicating to external audience. This will make them your bran ambassadors.
- Create brand centric social media campaigns.
- Be credible and authentic. Promote original ideas.
- Do not copy others as the strategy that works for them may not work as well for you.
- Do not confuse the number of likes you get on your page with the achievement of the targets set by you in the beginning.
- Consider creating hub and spoke integrated campaigns. Communicating the same thing across various media platforms will make a strong player among all.
- Have a strong monitoring team in place to oversee, run, monitor, measure, and always improve what is being implemented.
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