Social media networks are a good source of lead generation
Businesses exist for profit and they need to drive growth. The most useful metric to measure growth is Return on Investment (ROI). Many people question the applicability of ROI when it comes to measuring the result of social media networks. In reality, things can be measured better when online as compared to hen they are offline. It is very easy to know how many people visit your website, who clicks on your links, where they are being referred from, who signs up for your newsletter, and who wants to do business with you. Read more →
About two third f B2B marketers realize the importance of social media in marketing but only 7 percent of them actually use it as a part of their marketing strategy. They think that they need to implement new technology as well as increase the cross organizational collaboration in order to implement the social media marketing. However, the truth is that these organizations have flaws in the way they practice marketing. In order to unleash the potential of social marketing, the companies need to make the following things a fundamental part of their marketing strategy: 
Employers tend to block their employees form social media networks on the grounds that it reduced productivity and employees lose focus. However, social media can act as a recruitment tool for generation Y employees. According to the 2011 Cisco Connected World Study, younger generation does not want to work for the companies that block their employees form social media networks. In fact top 100 companies do not ban social media usage at workplace. Here is what allowing access to social media brings for the employers: 
The study done by Sitel done in 2012 shows that 28% of generation Y makes purchases on the basis of what their friends like on social media. Social media is the best platform to initiate conversation and discussion between customers and the company. This is where the company people can make efforts to convert this conversation into sales. Here are a few important and essential elements that mark the success of social media: 
Responding to consumers on social media can be seen as a hassle by some companies as they have to invest tie and other resources on the other hand others consider it as a source of competitive advantage. Some companies even go an extra mile and respond to their customer complaints on the social media forums. A company’s presence on social media forums can be judged on the basis of two factors; first is how efficient a company is in responding to a consumer status updates. If a company takes too long to respond, the consumer gets an indication that the company does not care. The second important factor is the helpfulness of the response. If the company’s response is nt helpful, it makes the customer unhappy.
In today’s world, Internet marketing has become the most important and most widely used marketing channel. In fact it has become a necessity to establish and maintain a visible online presence in order to succeed in the competitive arena. Marketers have to make a perfect blend of creativity and technicality in terms of design,, development, advertising and sales when it comes to marketing online. However, the recipe of success of online marketing must contain the following ingredients: 
The internet revolution has entirely transformed the way companies used to conduct business approximately 20 years ago. Not only it has transformed the selling process for companies but also it has changed the way buyers make a purchase decision. Some of the changes that internet has brought include: 
