Social media networks are a good source of lead generation
Businesses exist for profit and they need to drive growth. The most useful metric to measure growth is Return on Investment (ROI). Many people question the applicability of ROI when it comes to measuring the result of social media networks. In reality, things can be measured better when online as compared to hen they are offline. It is very easy to know how many people visit your website, who clicks on your links, where they are being referred from, who signs up for your newsletter, and who wants to do business with you.
The leads can be traced through visitors to phone call. The metrics are all accessible through tools such as Google Analytics, Compete.com and Quantcast. A survey conducted in this regard showed that 57 percent of the small businesses cited lead generation as the top most benefit of using social media.
Especially businesses that have lesser resources and are not that big, social media networks are a great lead generators. These businesses do not have large budgets needed to build a brand experience using mainstream tools.
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