...ability to take an amorphous idea and bring it to life in a form that completely embodies a company's message, motive and mission
Direct Mail
Direct Mail is absolutely vital and in some cases completely worthless. Sending mail can be effective in netting new customers or maybe even more valuable, keeping customers you already have. Would you rather avoid spending money on impotent mail campaigns? Or would you rather learn what mail works best in what situation? Trick question. You want to know it all. Smarty Pants.
