Prior to working with WebManna, I worked with a large national optimization service. My rankings were no where near the rankings that I now have as a result of WebManna's efforts on my behalf.
Direct Mail
Direct Mail is absolutely vital and in some cases completely worthless. Sending mail can be effective in netting new customers or maybe even more valuable, keeping customers you already have. Would you rather avoid spending money on impotent mail campaigns? Or would you rather learn what mail works best in what situation? Trick question. You want to know it all. Smarty Pants.
