Key to attracting and retaining customers on Social Media
Social media these days acts as the biggest forum where you can engage with your customers.
However, this depends on the content you upload, its quality as well as frequency. As a social media marketer, you need to make sure that your content changes frequently at least once a day. If not, the audience will get too bored to come back.
Secondly, if your content is centered too much on the products and services you offer, the awards you won and how great your company is, the customers will develop a feeling that their problems are unimportant and secondary to you and you are too self obsessed. All it takes to attract and retain customers is to generate and upload content that is centered on customer needs. The customers want a solution of their problem and if you can’t provide it, they will move on.
Hence all that you need to do is to talk about their problems and how to solve them. Talk about your industry, where it is going and offer best practices for doing things in your industry. Talk about solutions that work.
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