How web has changed today’s marketplace?

Mar 30, 2013
Palm Beach Marketing

Modernizing webThe internet revolution has entirely transformed the way companies used to conduct business approximately 20 years ago. Not only it has transformed the selling process for companies but also it has changed the way buyers make a purchase decision. Some of the changes that internet has brought include:

  • Better informed customers: in the past, the sole source of the product information was the vendors. Customers used to look upon them as having expertise and real product information which the required to make intelligent decisions. The situation has changed, buyers no longer want sellers to waste their time providing information that they can easily get using internet.
  • Information over dose: though the internet has made it easier to compare alternatives and gather product related information, it has created tyranny of choice.  With so many choices available, customers find themselves overwhelmed sometimes ending up so confused that they decide not t but anything.
  • Additional demand for sales people: when internet selling started, it was expected that because most of the selling and buying operations are performed online, the demand for sales people will continue to decrease and ultimately vanish. Although this has happened to some extent, but it has not vanished completely.  The role has become more complex as the sales people have taken on more complex part of the job.

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