How can videos be used to increase your online business?

Business videos help in increasing the business in many ways. Whatever video you create, it should not be dragging. A good video is usually less than a minute and should not exceed beyond two minutes. The video should be kept simple and elegant. The voice over and graphics should be kept as simple as possible. Here are some great ways by which you can boost up your business using business videos:

1. Compliment your website: The first is to embed the video i your website. This is the most basic and simple way to create a favorable brand image. You can use Youtube or Vimeo to do his. Once you have gat a video in place, make sure that it is easy to share. Always add a share button with the video so that the viewers can share them on different social media like Facebook or Twitter etc.
2. Use the videos to sell: Studies show that sales people see an increase of 20% in sales when they play a video before starting the presentation. Online services report similar results: Jivox, an online video ad platform, used this video demo on their web site to increase registrations by 25 percent – they even embedded a signup form right on the demo page to collect registrations.
3. Use videos as online ads: According to a research conducted by Online Publishers Association, 52% of the people who view online ads take action. The actins included visiting the advertiser’s website or searching for more information related to the product or service being advertised.
4. Add value to the product: The best part of using a video to sell your product is that you can demonstrate the product by showing it rather than just telling the target about it. This leads to the creation of interest in the product.
5. Go mobile: Make sure that your video can be watched on as many mobile devices as possible so as to increase the effect. If a video is worth sharing on Twitter, it’s worth making it mobile-phone-friendly, since 40 percent of Twitter users access the service via mobile devices, according to an October 2009 study by Crowd Science. Already, there are more than 4.1 billion mobile phone users worldwide – at least 10 percent of which are video-enabled smart phones. Make sure these mobile warriors can view your videos.

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