Collateral

Collateral

We say collateral is anything that talks about your business. Business cards, brochures, videos, podcasts, leaflets and flyers. Material that you would give to people or present as informational regarding your business and/or services. There is rarely a sales pitch or promotion attached to collateral but we see plenty of reasons to add them. Collateral takes a combination of skills to create an effective piece. Type, Content and Design. WebManna puts all the right ingredients together to create collateral that represents you and your company.

Type

What product will work best for which situations? What variations and creative subsets are available. A brochure might get the job done, or maybe a rack card is what you need. A business card can convey more than just your contact information.

Content

Who are you writing to and what is your goal? Writing to business professionals? Dog Lovers? You can share about your company, your services, or focus on the benefits your end users will experience. Will the content be specific and targeted or generic and open. WebManna will help you identify what content will help you achieve your goals.

Design

A good piece will have a neutral effect where poorly designed collateral can damage your credibility. An excellent piece will enhance your credibility and accentuate your message. A design that represents the look and feel of your service and connects with your reader will be the best use of your marketing budget. You can count on the design experts at WebManna to work with you to create excellent collateral.