WebManna » SEO and SEM

Florida Workers Compensation Attorney

WebManna — Thu, 27 May 2010 15:18:39 +0000

A local radio celebrity and an nfl agent, attorney Lyle Masnikoff is a busy man who wanted a clean classy site for his law firm. Working for the people, Lyle wanted to be personable and approachable on his website, just like he is in life. There are quite a few calls to action on the site. From the Read More buttons and the quick form to the large Get Help Now button. It’s clear this is a site of action and this attorney and his team are ready to help! The contact information is found on every page of the website, and so is the reminder of no fees unless they recover. There are also several different languages used on the site to help serve the diverse market Masnikoff and Associates reaches. We are very pleased with the site and so is Lyle. Next is an SEO campaign so his site can be found first page on google for most likely searched terms.

Adding a FaceBook Fan Page

WebManna — Fri, 05 Mar 2010 18:34:44 +0000

Our neighbors in West Palm Beach, our family around the country and our friends around the world are all using Facebook. Once just a great social tool for friends and family has become a powerful resource for businesses. And now that Google is indexing updates on pages, there is more reason than ever to get your business a page. At a recent BNI meeting in Palm Beach Gardens (shout out to GoTo Group), one of the members mentioned they did not have a page yet for their business. I promised a quick and easy tutorial for creating the fan page and you can watch it below. (make sure to push the full screen button on bottom right of player). You could also use this link to the Facebook Fan Page Tutorial.

Here is a brief summary of the video:

Go to your profile
Click on Pages -> Create Page
Fan yourself, add a picture, edit info
Add some status updates
Share with your friends
Get 25 fans so you can create a custom URL (Go to Facebook.com/username)

We’d love to have you as friends and fans! You can become a fan of WebManna by visiting http://www.facebook.com/webmanna Of course you need to have a Facebook account/profile to become a fan.

Lake Park Chiropractor

WebManna — Tue, 02 Mar 2010 01:15:07 +0000

When Dr. Buonadonna contacted us regarding a website, he knew he wanted a simple clean site to help local clients in Lake Park find his chiropractic services on the web. Dr. B. is intense when he speaks about helping his patients manage and eliminate pain, restore movement and live better lives. We were proud to build him a site that meets his needs and helps his patients get their needs met as well. We’ve also supported Dr. B with an SEO campaign which has him top 10 and rising on all the major search engines for his targeted keywords.

Facebook Page updates are Google Gold

WebManna — Thu, 25 Feb 2010 18:36:57 +0000

Now is the time to have a Fan Page. Set it up and keep it updated and active.

First of all, Facebook gets more face time than google. Facebook is converting haters left and right. As a marketing tool it is top notch. Grow your friend base and share cool stuff. So easy a caveman could do it.

At the close of 2009, Google shared with the world they would list feeds from Facebook in their real-time search results. Looks like they are making good on their word. Updates on facebook pages are being included in results.

The Bottom Line:

For now all we see in real-time search results are links, status updates, pics and videos posted on the Facebook Fan Page. Only what the owner of the page posts makes it into the results. Visitor comments are not included.

But don’t just take my word for it, Danny Sullivan speaks! “Google’s move makes having Facebook fan pages even more essential. Without one, you’re missing out on a chance to be found within yet another area, Google’s real time results.”

So either go research and make it happen yourself or find out how WebManna can support your Facebook marketing efforts.

4-Seas International Shipping is a Breeze

WebManna — Mon, 01 Feb 2010 04:57:32 +0000

International Shipping is a world of big ships, high seas, and precious cargo. 4-Seas of Palm Beach is a shipping company you can trust to get you cargo safe and sound to its destination. Check out their new website. Simple and professional, an attractive slider and a lot of custom widgits. We are proud to have delivered 4-Seas to their destination on the web. In a few short months they will be dominating the Palm Beach international shipping scene on the web with SEO support from WebManna.

SEO VS PPC in Palm Beach

WebManna — Tue, 05 Jan 2010 20:06:01 +0000

Many of our clients originally called us to talk about improving their website. Not the look or functionality but the traffic. Having a website was really cool the first few days and then all the sudden you start thinking now what? That’s what happened to me 12 years ago when I built my first website. It sounds silly but I know I am not alone in the thinking that building a cool website should mean people come visit it.

So we start asking around and researching how to get our websites more traffic. Look it up on the web and you will get an absolute overload of information. If you ask your friends they will often tell you that SEO or PPC are the answers to your traffic needs. Unfortunately when they attempt to describe SEO it just leads to more questions. PPC is a bit more straightforward. Pay some money and get visits to your website. Let’s see just how simple and complicated these two traffic gaining methods are.

What is SEO and why do I need it?

Search Engine Optimization. Means optimizing your website or blog to rank well in search engine results. So if i search Google or Bing for “cat shaped cutting boards” I should find your website in the results. Optimizing or SEO is as much an art as it is a science. Consider that “cutting board” or “cat” will have millions and millions of search engine results with thousands of businesses spending time and money to get their website on the first page of organic listings (search results). Your site needs to have more quality indicators of value than all the other sites. The primary indicators are based on the keyword content on your site and the back links or other websites linking to your website. Some of the many other quality factors include, size, age, load times, traffic, freshness, code bloat, deep links, etc. So an older site might beat a bigger site but not a newer site with more backlinks? Exactly. Maybe. Sort of. It depends.

When it comes to SEO there are a lot of strategies. Great content and anchor text links from other websites to your site are extremely valuable. Knowing which keyword terms to focus on is important too. The challenge with SEO is that it takes time. It can take months for some terms and a year or more for highly competitive terms depending on so many factors including the amount of money you have to throw at it.

So then I should do PPC right?

Absolutely. Maybe. Pay Per Click (PPC) is paying for clicks. Usually Google or Yahoo or smaller providers who take your cash and place your site in sponsored listings sections in search results or page ads and only charge you when the link to your site is clicked on. With PPC you can have nearly immediate traffic to your website for the keywords you want.

The challenges for PPC are similar to SEO. The more popular or competitive the term the more it will cost you. PPC requires some optimization as well including things like keyword based landing pages, negative keywords, and geographical targeting. There is also the issue of click fraud. Pay per click or sponsored listings are really great for testing, selling products, and marketing services.

So PPC or SEO?

Testing tells us that using both in your strategy usually means exponentially more traffic than just one or the other. There is a trust factor in seeing the same company twice on the page in either or both sponsored and organic listings. SEO is for longevity and domination. PPC is for immediate results and competition. Most of the time SEO is a must. PPC is great to do while you are working on your organic results. More people look at the organic results and ignore the sponsored listings. If PPC works great then keep doing it.

At Webmanna we love SEO and PPC. There are a lot of tricks and strategies for improving your PPC results. There are a lot of strategies and methods for improving your organic listings. Let us handle that while you do what you do best. Give us a call at 877 ASK WEBM. Or shoot us an email to learn more about SEO and PPC in Palm Beach.

Website for FL GC Exam Prep

WebManna — Fri, 18 Dec 2009 06:32:09 +0000

It started out simple and turned into a membership site. We were able to keep it simple using membership plug-ins and some creativity. The owners knew they wanted a site that had all the information a client might need easily available. They are marketing and website savvy and can fully manage the site themselves, we just gave them a headstart. We hope this site blows away the success of their original site. We are also working on SEO for the Contractorsexamprepfloridalicense.com website.

Title Tags And Fresh Meat

SEOGURU — Wed, 17 Jun 2009 02:36:49 +0000

The words in the title tag appear in the link that pops up in the search result. This is where you give the search engines and visitors an idea of who you are and why they should bother with you. Short and Sweet and Keyword Clarity. Each page should have a title tag that represents the core message of that page.

It’s so simple and so important that I will say it again, use but do not abuse your tags people. A lot of good would occur in the world if everyone walked around with tags describing their purpose.

Fresh Meat Means Frequently Updated Content

Look, in my opinion, if you don’t have the decency to put up great content you shouldn’t build a site. If that makes me a web snob than so be it. Now some people do make money with craptent sites, but I want nothing to do with them and sooner or later neither do the search engines. People want to read relevant interesting words and creepily enough so do search engine spiders. (I wish we called them butterflies instead of spiders…)

Keep writing, keep growing, keep adding and amazing things will happen to you and your website. I guarantee it.

How to Pick the Best SEO Company

SEOGURU — Sat, 15 Mar 2008 21:28:00 +0000

I have hired many SEO companies that were absolute stinkers. Back then I had no idea what to look for so I lost money learning the hard way. These days SEO companies have to fight for my dollars. Still, every day, I have to deal with some self proclaimed SEO specialist saying he can get me to number one on Google.I’m not making a list for everyone to agree on. I’m making a list for you to use when considering which SEO company to give the keys to your site’s future.

If they try to sell you…pass

Effective SEO people are good at what they do, they enjoy what they do, and so people are drawn to work with them. SEO companies who are all about the profit hire sales people who know very little SEO to call you up and say a lot of cool web jargon and get you pumped up and ready to pay. Good for them. But who do you think is going to pay for all that sales person’s salary?

We don’t make Guarantees

That’s fine; just do not expect to be paid then. Pay for performance is good for you, tough for SEO companies. But that’s their problem. If a company is willing to give me a guarantee, than I am willing to pay them up front. But you have to know what is reasonable and what is a borderline ridiculous promise. I avoid SEO companies who guarantee #1 or Top 20. They say top 10, I listen. They say top 5, I lean in.

Just go to this website and search for “Keyword”

That is a classic line from those annoying toolbar search people. I bought enough keywords back when that waste of a program first came out to learn first hand my time is better spent optimizing.

Outsourcing to other Countries

I mean no offense, really, but I would generally stay away from outsourcing to cheap companies. There are SEO companies around the world who do great work. And there are people who do poor work dirt cheap. You get what you pay for. So why waste the time and money? Hire someone who will dedicate the time, energy, resources and experience it takes to get your site to the top of the search engine rankings.

I love SEO. It makes me a little sick when people call me to sell me services that I know would just waste my hard earned money. No wonder people are wary of SEO companies. No wonder American Express says SEO is a waste. They probably hired some of the same people I did. But now I do it myself. And the results speak for themselves. But when I need to find someone to work on one of my sites, you bet I have the tips you just read in mind.

How the Internet is Evolving

SEOGURU — Sun, 03 Feb 2008 00:27:13 +0000

Most of this you already know. I just want to generate a general discussion of how the web world is evolving. Likely you have heard of web 2.0. As is usually the rule, once the public is aware of a name, that named thing is already mainstream and soon to be old news. Web 3.0 is just around the corner. I think 4.0 is going to a virtual lifestyle. 3.0 is going to be integration of the massive social media options. Iphone is just the tip of the revolution as you get all your media in one device.

Marketing 2.0 has become decidedly social. I’d say SEO is leaning 40% towards the social marketing of blogs, communities, etc. Very soon traditional SEO which has focused on search engine rankings will be geared primarily towards the social side of the web.

Old school marketing like mail and telemarketing and newspapers will continue to dissolve as internet mediums continue to simplify and accelerate access to products, entertainment, services, and information. Even TV commercials effectiveness will continue to wane as the world turns more to the cyber world for wants and needs.

Currently SecondLife is an online world where people create an alter web ego in an alter ego culture online. Google will have their own version soon, and it won’t be long before a majority of what we do will be done in these worlds. The question is, how do you stay ahead of the marketing curve when the world is changing at the speed of fiber optics.

Social Marketing for Small Business