Businesses exist for profit and they need to drive growth. The most useful metric to measure growth is Return on Investment (ROI).
About two third f B2B marketers realize the importance of social media in marketing but only 7 percent of them actually use
Employers tend to block their employees form social media networks on the grounds that it reduced productivity and employees lose focus. However,
The study done by Sitel done in 2012 shows that 28% of generation Y makes purchases on the basis of what their
Responding to consumers on social media can be seen as a hassle by some companies as they have to invest tie and
In today’s world, Internet marketing has become the most important and most widely used marketing channel. In fact it has become a
The internet revolution has entirely transformed the way companies used to conduct business approximately 20 years ago. Not only it has transformed
The digital marketing world has experienced some major changes over the past two years. The change can be attributed to the release
You might have heard about the benefits of running a social marketing campaign the most prominent of which is the ‘reach’ as
A few very important trends in the online marketing arena that emerged over the past few years have almost become a norm.
