A New Marketing Plan For 2016

Jan 16, 2016

Out With The Old, In With The New

A new year means lots of new changes, including progressive marketing. There is always bigger, better, and new ideas. What worked in 2015 may not be worth using in 2016 – No reason to hold onto those trends when the marketing world is ever-changing! Crafting a new marketing plan will help bring in new business for you this year and improve your brand exposure even more.

Relationship Marketing

We mentioned previously that data-driven marketing is on the rise in 2016 with new tools reaching their analytical peak, and with that data we can personalize outreach and create a sense of community. This will create meaningful customer relationships and conversations that will drive word-of-mouth referrals and brand exposure. You want loyalty in your company, and 2016 is the year for the marketing plan to tackle that! Mass-targeting marketing efforts will start to decline as companies invest time into transparency and gaining that sense of trust amongst their customers.

Ephemeral Marketing

Exclusive content with an expiration date – Snapchat has it down already. Millennials especially, are drawn in to platforms making them feel connected and unique. Brands like ESPN and Comedy Central are already using Snapchat advertising to push their messages to consumers. The generation this marketing appeals to seeks out information in real time – making Snapchat the ultimate platform available for this. Less is more – communication that is short, to the point and will expire – is going to be a game changer marketing plan for 2016.

Apps, Shops, and Social Media

The platforms are all starting to come together in marketing for 2016. Different social media accounts and apps are blending together with e-commerce to create ease-of-use for consumers. Shop now buttons on Facebook, Instagram, and Pinterest means getting to the bottom line even quicker, and less work for the consumers.


If you want to put better marketing to work for you in 2016, contact WebManna and we will work to bring you the best these new trends have to offer.