Strategies to building better links for SEO

Mar 10, 2013
Palm Beach Marketing

The digital marketing world has experienced some major changes over the past two years.

The change can be attributed to the release of Google’s Panda and Penguin algorithm updates.  These have changed everything from how sites are designed to how back links should be created. Some techniques that can be used to optimize your site in a better way are described here;

  • Guest posting: it is a process under which you draft an article that is to be posted on another site. This not only helps you to gain access to new audience but also creates a back link pointing towards your site. This is highly beneficial in order to obtain better search engine optimization. It is all about creating relationships with another site and its audience.
  • Creating info graphics: info graphics involve mages that share data in a graphic, aesthetically-pleasing way. The information tat you want to share is integrating and organized in the form of attractive graphics that can be shared. But as you create info graphic, ask yourself a question, will I share this info graphic? Is the answer to the question is not yes, do not move ahead with it.

It can take time and money to develop a worthwhile info graphic but, when done right, this investment can pay off in terms of the number of links that ultimately result from your graphic’s distribution.

  • Create viral content: viral content is something that is shared rapidly. Consider developing content that is highly shareable and attractive and seed links to different social media networks. If you create remarkable content, people should want to share it with others, ideally leading to an influx of back links that occurs without your direct involvement in building each and every link.

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